Yougov review

YouGov is a multinational research and analytics company based in London. It was established in 2000. The company works towards providing a wide range of marketing activities for various customers across the globe. The customer base includes media owners, brands, and other media-related agencies. Currently, the company operates in the UK, North America, Mainland Europe, the Middle East, the Nordics, and Asia pacific. It aims at supplying a continuous stream of accurate and reliable data that the government and other institutions can use to provide better services to the people and community at large. YouGov brags of the fact that it has one of the largest research networks in the globe.

Like other research companies, data is collected from surveys taken by people from different parts of the world. The problem is that other websites do not disclose what they intend to do with the data. The ones that disclose such information offer small rewards for the surveys. This is not the case with YouGov.

YouGov runs a proprietary panel of more than 8 million people across the world. You can sign up to the member panel, where you get paid to answer a series of surveys and give your opinion on particular issues. The international press uses the data that is collected by YouGov. It is also constantly quoted as a market research source by media houses and other organizations in the UK.


Things to Consider before Joining YouGov

YouGov Things To Consider Before Joining

YouGov is an international provider of analysis and data that is generated by customer panels in more than 40 panels. The data is then supplied through crunch and advanced platforms that offer complex surveys. What makes YouGov stand out is the fact that the consumers who provide the data are paid to share their opinions and partake in surveys.

However, before you decide to log on to the panel and fill the series of survey questions, you need to know that the information you provide will be used by the government and other institutions to provide better services to the community. Also, to get the survey questions, you will need to create an account, share your email address, and wait for an email telling you when the surveys are posted. However, the survey will not be part of the email. The amount of money and the amount of time that the survey will take is also not part of the email.

Another thing to consider is that the terms of using YouGov differ based on your country of residence. For instance, in some countries, you can invite friends to join the platform and make points in the process. Also, whether or not you can exchange your points for cash, gift cards or products differs from one country to another.

Features and Benefits

Features And Benefits Rights Reserved

How to Make Money with YouGov

First and foremost, YouGov is a survey site. This means that the only way to earn by using the website is through paid surveys. However, compared to other sites, YouGov offers surveys quite frequently. If a new survey is available, all members of the panel will receive an email notification. On average, there are at least seven new surveys per week. Note that the surveys differ from one country to the next. In my experience, there are some seasons when the number of surveys is fewer than others.

The surveys on YouGov do not take longer than fifteen minutes to complete. From my experience with other sites, the pay awarded by YouGov for the surveys is higher. On occasions where they take longer than a quarter and hour, the company pays more.

The email notifications on assignments may not provide you with the necessary information on the amount, but it comes with a link. By clicking the link, you will be able to see how much the survey will earn you and the approximate amount of time it will take to complete it. Opening the link does not mean that you have to take the survey. If you decide that it is not for you, you can close the window.

But you do not have to worry about turning down a survey because YouGov will only send you a link to one that you qualify for. If they send you one that you do not qualify to take, they will send you another one if you turn down the first one.

Advantages of YouGov Paid Surveys

YouGov Advantages
  • The payment rates for YouGov surveys is higher than other sites of its kind.
  • The company offers alternative survey questions in case you do not qualify to take the first one that they sent. Therefore, you do not have to keep clicking on several surveys looking for the one that suits you best.
  • Compared to other survey sites, YouGov is very easy to navigate. The reason is that the email takes you directly to the survey, hence taking away the trouble of going through the site looking for available surveys.

Earn with YouGov by Inviting Friends to the Panel

In countries where not so many people are aware of YouGov polls and how to make money from the paid surveys, the company offers you more benefits for inviting others to the platform. All you have to do is log in and share the link. This link is only available in countries where the offer is on.

You will not make any points by simply sharing the link. You also not earn points if your invitee does not participate in the polls. However, if you get a friend to use your link to join the platform, and they participate in a certain number of polls, then you will certainly receive your money. When your invitee completes a survey, you are a step closer to your reward. In my country, for instance, the other person has to take five surveys for you to receive the reward.

You should note that the referral rewards are not as big. Also, you can only invite friends that are in the same country as you.

How to Earn More Points with YouGov


With YouGov surveys, you can earn 100 points for simply signing up and taking the three-minute welcome poll. Additional points are gained per survey.

What Can You Do with the Points You Earn on YouGov?

You make points when you take a survey or invite a new person to join the platform. These points can be exchanged for various rewards. You can receive the rewards once you have enough points to redeem. The rewards depend on the country where you are located. For instance, in some countries, the points can be exchanged for Amazon gift cards or physical products. In other countries, you can actually exchange the points for actual cash through platforms like Paypal. Although you may not make a lot of cash, the paid survey site is a good way to make some extra money.

In other countries, you are allowed to use the points to increase your chances to win in lotteries that are offered by YouGov. But this does not mean that you are guaranteed to win.

In my opinion, the reward options available for the online surveys ( gift card, cash and others) are pretty good. However, they are greatly dependent on the reward options in your country. To check out the options, all you have to do is visit the website and check for the best options available in your country. If your country has a lot of options, you are free to choose between a gift card, cash and the rest depending on your preference.

What Does YouGov do with the Answers from You Survey

YouGov Answers from your survey


Unlike other sites that I have looked into, this one actually gives you the chance to see what the data you provided in the survey will be used for. Once per month, the company will send you an email containing this data. The email usually has links to some national or multinational stories where results from your surveys and other peoples have been quoted. Such information is also made available on the official YouGov website for people who opt-out of the newsletter. You do not have to worry about navigating through the website to find these results. The reason is that they can easily be found on the front page of the survey panel site under the title ‘Latest Results.’ This is a benefit that other sites do not offer.


  • Access to the results from the polls will help show you the strength of the paid surveys and develop a feeling that your opinions matter.
  • It will also help you gauge your opinion against that of the public.
  • Other survey sites do not offer this feature.
  • The company offers all rights reserved benefits.

What Others Are Saying

While researching for this review, I was able to find some feedback from the internet about YouGov that were rather positive. According to the reviews, some of the elements that most users seem to adore about the site is the fact that it is easy to navigate, it also allows you to earn a little extra more points than other sites, and it is very reliable. The reviews also show that users are impressed by the fact that YouGov allows them to see the results of their surveys.

YouGov logo


  • Good and safe survey site with regular surveys
  • You will get an email every time there is an available survey
  • Rewards are decent in relation to time spent
  • Has some good reward options



The Final Word

YouGov is a safe and legitimate way of earning money by sharing your opinion and answering surveys, this site is not a waste of time. YouGov also allows you to see the results of your survey. It is also easy to use and will not send you surveys that you do not qualify for. The company works hard to guarantee all rights to customers and has many positive Yougov reviews on the internet. In my opinion, YouGov is definitely something you should try out.

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